“Business design is a new discipline concerned with the conception and deployement of the right tools and models for this new and surprising economic landscape, in which there is no clear cut distinction between products and services, clients always are users, distance can be irrelevant, time is crucial, competition mot always comes from one’s same industry and zero has become an accepted price”. (my definition).
de eso trata el forum abierto del Master de Design Management del IED BCN que imparto esta tarde. hace un tiempo estupendo en Barcelona y es un tema del que me encanta hablar: ¡qué suerte tengo!

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